Boston Harbor Association and Others Contribute to Large Scale Marketing and Tourism Effort
Boston’s Waterfront district has evolved greatly since the demolition of the elevated Central Artery and the opening of the Rose Kennedy Greenway. The area now boasts a large number of small businesses, clean public spaces, amazing luxury condos, and even Boston Harbor waters clean enough for swimming. For many locals, however, the Waterfront remains unexplored. How to draw a crowd? That is the aim of a group of nonprofit organizations, government agencies, and local business owners behind a campaign labeled “Summer on the Waterfront: Eat, Splash, Shop, Learn.’’ Backed by a $100K+ marketing campaign, it will be formally revealed on June 1, with a kickoff ceremony to be held June 2 on the Greenway. The campaign will run through Labor Day in efforts to boost Waterfront tourism and gain exposure for the many new local businesses that call the Boston Waterfront home.
Along with a special campaign website (www.summeronthewaterfront.org) and a full roster of events, it will feature outdoor concerts, historic and architectural tours, and the opening of two new Waterfront visitor centers, in Faneuil Hall and on Peddocks Island in Boston Harbor. Educational programs and family-oriented activities, from harbor island day trips to scavenger hunts, will highlight Boston’s storied history. To find out more about this campaign, the many attractions that make the Waterfront a great place to call home, or one of the fantastic Waterfront condos Boston has to offer, contact CL Waterfront Properties today.